MCU: How Marvel Studios conquered Hollywood UA

This unofficial chronicle takes you behind the scenes of the stunning rise and unexpectedly uncertain triumph of the most influential cultural phenomenon of our time the Marvel Cinematic Universe. Twenty years ago, Marvel Entertainment was in the toy business and on the verge of collapse. Today, Marvel Studios is one of the major players in Hollywood and global pop culture. How did an ambitious film studio manage to conquer the world? In this book, the authors demonstrate that the secret of Marvel's genius lies in the revival and transformation of the old Hollywood studio system. But will the film studio survive its own stunning achievements?