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Toys 100 Years of All-American Toy Ads

Steven Heller

Toys 100 Years of All-American Toy Ads
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€35,11

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Product info / Cechy produktu
Rodzaj (nośnik) / Item type książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Steven Heller
Tytuł / Title Toys
Podtytuł / Subtitle 100 Years of All-American Toy Ads
Język / Language angielski, niemiecki, francuski
Wydawca / Publisher Taschen
Rok wydania / Year published 2023
   
Rodzaj oprawy / Cover type Twarda z obwolutą
Wymiary / Size 20.0x26.0
Liczba stron / Pages 528
Ciężar / Weight 2,2540 kg
   
ISBN 9783836566551 (9783836566551)
EAN/UPC 9783836566551
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Playthings From the Past For the Present
Up until the 20th century, children’s play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production—and a developing urban middle class—that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market, with Germany, in particular, supplying the American market with the bulk of both singular and mass-produced products. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity and an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market.

Ranging from the simple to the complex, children were inundated with a commodity to be wished for and sold to by the millions. From frilly dolls to science sets, children were marketed to with gusto, first through magazines and comic books and later through television. Toys fell along familiar gender lines all while being developed with the unspoken subtext of stimulating developing minds and being vehicles of problem solving with educational value.


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