John R. Bessant książki

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Entrepreneurship [Oprawa Miękka]
John R. Bessant , Joe Tidd

Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the produ

€62,95

Managing Innovation Integrating Technological, Mar.. [Oprawa Miękka]
Joe Tidd , John R. Bessant

Managing Innovation Integrating Technological, Market and Organizational Change

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students

€62,95